News
Mercedes-Benz Accessories – Make More of Your Mercedes
Stuttgart, May 2012
How does one convincingly present original accessories from Mercedes-Benz? By clearly showing how beautiful and functional the products are! Which is exactly what Ücker und Partner Markenkommunikation did in a new retail marketing campaign for telematics accessories. Contracted by Mercedes-Benz Accessories, the agency came up with the concept, wrote the copy, took the photographs, and did the design work. Its idea of showing and describing a Mercedes as “living, working, and children’s rooms” in a brochure, on posters, in ads, and on quotation forms was enthusiastically received in 30 countries around the world – making it one of the most successful accessory campaigns anywhere. For the first time, Australia and South Africa (among others) were included. What is your car for you?
Eckerle Industrie-Elektronik GmbH – a Strong Brand Presentation
Malsch, April 2012
Likeable, innovative, and competent – this is how the company of Eckerle Industrie-Elektronik GmbH comes across in its corporate image brochure, which Ücker und Partner Markenkommunikation conceived, designed, and implemented. The firm’s roots, products, and capabilities unfold on its 12 pages, which are attractively designed to harmonize with the company’s website. Plenty of information is provided, but without packing it in too densely – it has room to breathe. With a clear structure and lots of pictures, the advertising agency invites the reader to learn about the company’s innovative strengths. Ücker und Partner Markenkommunikation has thus very successfully achieved the goal of strengthening the brand of Eckerle Industrie-Elektronik GmbH.
Mercedes-Benz Accessories GmbH – Athletic, Esthetic
Stuttgart, April 2012
Advertising can be beautiful – which Ücker und Partner Markenkommunikation has impressively demonstrated with the accessories brochure for the launch of the new SL. For the European and U.S. markets, the agency developed and designed a catalog that illustrates this cross between a dynamic sports roadster and a luxurious coupe: sleek mood pictures and peppy image texts perfectly evoke the its blend of sportiness, style, and comfort. To fully convey the esthetics of this unique vehicle and its accessories, Ücker und Partner Markenkommunikation worked closely with Otterbach Medien KG GmbH & Co., which brought this dream car to life with computer-generated imagery (CGI). Anyone who’d like to continue dreaming is invited to page through the brochure!
Heike Hilberer – an Example of Vibrant, Authentic Marketing
Offenburg, March 2012
Descriptive, attractive, and convincing – this is how Ücker und Partner Markenkommunikation explains products and services every day in graphics, brochures, films, ads, websites, and other media. The agency frequently makes use of interviews as a tried and proven medium for simply and authentically communicating complex topics. We also utilized this technique for Heike Hilberer, a consultant whose specialty is “organic project management”. In order to acquaint as many potential new clients as possible with her offering, the agency placed the interview on several Web portals. With resounding success: within a very short time, at least 500 editors and other interested parties read the interview to learn about organic project management. Even more spectacularly, the “Initiative Mittelstand”, an initiative to promote small and midsized enterprises in Germany, contacted Hilberer after just four days and urged her to compete for the initiative’s IT innovation award. We’re crossing our fingers for her!
Hinneburg GmbH – On-the-Fly Persuasion
Willstätt-Legelshurst, February 2012
Delivering a company’s message quickly, impressively, and convincingly is something that Ücker und Partner Markenkommunikation is able to do with three short films lasting less than a minute. For Hinneburg GmbH, the agency developed the ideas for three digital 3D video clips, then designed and implemented them. On the front page of the company’s website, they introduce visitors to the three main themes of radiation protection, plant engineering & jigmaking, and environmental technology. Each of them flies the viewer through the same landscape, each time from a different perspective. In all of the clips, the agency has succeeded in conveying the core message of Hinneburg GmbH: namely to protect and conserve nature and people and improve environmental technology. To see for yourself, visit www.hinneburg.com.
ICOS GmbH & Co. KG – A Leader in Production
Bretten-Gölshausen, January 2012
ICOS GmbH & Co. KG, an innovative producer of high-precision metal parts, wanted its website to be “different from the competition’s.” Ücker und Partner Markenkommunikation lived up this expectation – and more, because the company’s new website really stands out. The agency had additional photographs taken at ICOS in order to work almost exclusively with real pictures. Featuring large images and pithy, concise texts, the website illustrates what the company stands for: modernity, efficiency, and clarity. Nothing distracts from its values and qualifications, which are instead underscored by the carefully chosen pictures. The same statements apply to the Christmas card that Ücker und Partner Markenkommunikation also created for ICOS, which very successfully builds a bridge between the company and the holiday.
VOLKSWOHNUNG GmbH – Compelling Decals
Karlsruhe, January 2012
What’s the best way to attract attention to vacant real estate? The solution: with window decals! VOLKSWOHNUNG GmbH often has offices and shops to rent. For the first campaign, Ücker und Partner Markenkommunikation attached decals that made it look like passers-by were pressing their noses against the windows. This signaled that there was something really interesting to look at inside. And the trick worked! Real people – including, perhaps, the future store operators – soon also began stopping to see what all the fuss was about. This proves that advertising really works – especially when it’s well-done.
Ücker und Partner Markenkommunikation – the Cookie Project
Karlsruhe, December 2011
As a Christmas gift for its clients, the agency came up with a special idea: Ücker und Partner Markenkommunikation would give not only its valued business partners a little treat, but also the students of the August Sibylla special school in Rastatt. Together with them, school director Sylke Mauderer, and teacher Harald Haaß, the UP team baked tasty cookies in the Backstube Brezels bakery in Gaggenau. The best part of it was that the youngsters immediately felt like part of the UP team and pitched in with great enthusiasm and élan, without even a trace of shyness. Ücker und Partner Markenkommunikation also delighted the children and adolescents who couldn’t come: with a huge box of the cookies that was delivered straight to the school.
In case you’d like to check out the cookie baking project yourself, pictures have been posted here. On this note, we wish all of our clients, suppliers, and business partners a lovely, enjoyable Christmas and a great start into the New Year.
Hinneburg GmbH – 25 Years of New Perspectives
Willstätt-Legelshurst, December 2011
How do you showcase a company that is about to turn 25 and keeps on evolving? The convincing answer from Ücker und Partner Markenkommunikation: with a three-day celebration at which business partners, cusdtomers, employees, and neighbors can get to know the many facets and perspectives of Hinneburg GmbH. Ücker und Partner Markenkommunikation designed and implemented the invitation, the program, and a corporate image brochure. The agency also invented, organized, and supervised the setup of a product exhibition and the decoration of a production hall for the event. Banners, rollups, and digital presentations provided glimpses of what Hinneburg does. The visitors received full presentation folders that included the new corporate image brochure. Impressive 3D films acquainted them with the company’s three areas of competence. All in all, it was a pleasant and very informative 25th anniversary celebration that thrilled guests and journalists alike. This is the way to party!
VOLKSWOHNUNG GmbH – the Commercial Site That Suits You
Karlsruhe, November 2011
“Plenty of room for your ideas” is the motto of the leaflet that Ücker und Partner Markenkommunikation designed for VOLKSWOHNUNG GmbH to advertise its space offerings for commercial and industrial use. Besides being the largest housing landlord in Karlsruhe, VOLKSWOHNUNG also owns a great deal of commercial and industrial real estate and manages additional units in residential and commercial properties for third parties. Having already presented this client’s apartments and houses in many attractive and inviting exposés, it was only logical for Ücker und Partner Markenkommunikation to also quite literally give the still-vacant commercial space room to unfold. The eight-page leaflet opens into a four-page spread showing the locations of all of the reference properties. The agency’s concept also included information on the city and the commercial real estate team of VOLKSWOHNUNG. For the benefit of those who are unfamiliar with Karlsruhe, an overview lists the many advantages of operating there – and lets them pick out the space that is best suited to their needs.
Across Systems GmbH – Meeting Point for All Industries
Karlsbad, November 2011
Translators, language service providers, and entrepreneurs – a joint booth of Across Systems und Congree Language Technologies was a magnet at the annual conference organized by the German Professional Association for Technical Communication and Information Development (tekom). Ücker und Partner Markenkommunikation made a major contribution by creating the modern, friendly booth, which enticed visitors to drop in and stay a while. Clear, unambiguous messages enabled them to quickly find the right product or person to talk to. The agency also designed practical flyers in A4, A5, and DL formats for the two companies, which offer authoring and translation systems and solutions, to clearly and attractively inform visitors about the booth party and presentations. These successful events attracted considerable crowds – also thanks to the target-group-tailored communication materials created by Ücker und Partner Markenkommunikation.
Bischoff & Bischoff GmbH – a Weighty Campaign for Robust Products
Karlsbad, October 2011
With a sales promotion campaign for the XXL range of Bischoff & Bischoff GmbH, Ücker und Partner Markenkommunikation has come up with an ingeniously simple way to drive home a product’s benefits. This Karlsbad, Germany-based company develops and sells a broad portfolio that includes wheelchairs and scooters, and its XXL products are designed for heavier-than-average users. With the slogan “Stable Companions for Strong Users”, Ücker und Partner Markenkommunikation designed and implemented large floor stickers a meter in diameter as well as realistic-looking 200-kilogram weights made of Styrofoam. The agency’s idea: to place a Rollator from the client’s XXL range and a weight, which corresponds to its maximum load, on a sticker. Anyone visiting one of 50 selected dealers this fall will see at once just how robust the XXL products are. It’s a weighty campaign that promises to generate a strong demand.
CSAT GmbH – a Persuasive Portrayal
Eggenstein-Leopoldshafen, September 2011
How does Ücker und Partner Markenkommunikation portray the world market leader in the field of digital industrial inline printing? With a reduced presentation that exudes confidence, clearly stresses the client’s core competencies, and lets its products speak for themselves. This is how it was done at Interpack 2011, the world’s most important trade show for the packaging and allied industries. At the booth – completely decorated in blue and white – the machines were the center of attention, and there were no two-dimensional product illustrations at all. Instead, brief descriptions filled visitors in on the three machines. This concept convinced both the company and its guests at the show. Thanks to the agency, CSAT GmbH subsequently reported plenty of sales successes.
UP Inside – 20 Years of Getting Constantly Bigger and Better
Karlsruhe, August 2011
August 8, 2011 was a very special date for Ücker und Partner Markenkommunikation – it was the 20th anniversary of the agency’s founding. What began in 1991 as a small but exquisite advertising agency has meanwhile grown into a large branding agency focusing on B2B. And we have consistently applied the adage of our founder, Jochen Ücker: “Keep on going, never stop”. We are committed to helping our clients communicate their brands long-term in ways that will strengthen them internally and externally. We therefore stress the importance of employees identifying with their company and brand. Their awareness and enthusiasm for the brand or company then rubs off on both newly hired staff and customers, thus lastingly ensuring success.
We would like to warmly thank all of our clients, suppliers, supporters, and friends for these past 20 great years, and are looking forward to working on many more exciting projects with them!
The smart Conquers America
New York, August 2011
Last year Ücker und Partner Markenkommunikation sent the little brother of the Mercedes-Benz brand on a trip through major European cities. Now the smart gets to proudly show off its options in New York: for Mercedes-Benz USA, Ücker und Partner Markenkommunikation devised a concept that smartly presents it in the big city jungle. The fresh, urban design of the resulting 28-page brochure shows how at home the smart is in the Big Apple: it wins the reader’s heart as it drives straight through New York City. During the day or at night, alongside skyscrapers or in rush hour traffic – with its options for the U.S. market, thanks to the work of Ücker und Partner Markenkommunikation, the smart clearly announces that “I’m a New Yorker.”
The Augusta Sibylla School in Rastatt – a Helping Hand for Children
Rastatt, July 2011
A child comes out of the shadows, develops, and enjoys learning and being part of a group. This is symbolized by the logo that Ücker und Partner Markenkommunikation has designed for the Augusta Sibyll School (ASS) – thus summing up the mission of this special school for learning-disabled and behaviorally challenged children. In addition to creating the logo, the agency conceived, designed, and programmed the school’s entire website – its first – on a pro bono basis. The project is just one of the many charitable and sponsoring activities that Ücker und Partner Markenkommunikation is carrying out in 2011.
The website of the Augusta Sibylla School is child-appropriate and school-centered, in other words it is colorful and friendly and almost only shows pictures of and from the school itself. The students can also present themselves on the Internet: each class has its own page for posting schoolwork, poems, pictures, etc. The teachers and students are delighted with the website – and also with the lanyards with the new www address that Jochen Ücker, Nina Heuser, and Marco Ruess handed out at the website inauguration event. Trainees Heuser (marketing communication) and Ruess (media design) were also involved in designing the logo and website; Ücker und Partner Markenkommunikation makes a point of fostering its trainees’ learning with projects of this kind. The attractive ASS logo and website can be admired at www.augusta-sibylla-schule-rastatt.de.
GOLFCLUB Bad Liebenzell e.V. – for a Good Professional Advantage
Bad Liebenzell, July 2011
The participants in the MASTERS 2011 tournament that the Bad Liebenzell Golf Club is holding in early July can pit themselves against the best players – thanks to Ücker und Partner Markenkommunikation. This year our agency, which has sponsored the event from the start – making seven times so far – has once again donated the invitation mailing and a poster for the high-class tournament, which will be contended on one of the Black Forest region’s most beautiful golf courses. Golf centers around the ball – and so does the new flyer design that we have specially created for this year’s tournament: a round cutout reveals a stylized golf ball that piques the curiosity. The flyer also presents the sponsors in a row of elegant panels. Ücker und Partner Markenkommunikation wishes everyone the greatest of success!
weisenburger bau GmbH – Optimum Service, Step by Step
Rastatt, June 2011
What does weisenburger bau actually do? This question is answered adroitly, quickly, and stylishly in a flyer prepared by Ücker und Partner Markenkommunikation. Because the housing construction company usually only has a few minutes to present its services to a prospective client, the agency chose a handy 15 by 15 cm cross-folded flyer. It explains step by step weisenburg’s 360° approach to complete customer care, showing that weisenburger bau has much more to offer than terraced houses: it also advises clients and also handles contracts and sales. The flyer explains clearly and concisely how clients benefit. In this way, the agency is making weisenburger bau GmbH and its clients happy, while communicating what distinguishes the company: namely, enthusiasm in everything it does.
Pädagogium Baden-Baden – Three Logos in Half a Day
Karlsruhe, June 2011
In June, Ücker und Partner Markenkommunikation hosted a group of young, creative guests: the 8c class of the Pädagogium Baden-Baden school spent half a day at the agency working on its own logo and slogan. The pupils will form a “company” to sell food from various countries at the school’s sports festival in July. So they naturally need their own logo. The event’s motto is “Around the World in 80 Days” based on the novel by Jules Verne. And the class was well-prepared: they brought graphic designs of a globe, which they wanted to be included. Nina Heuser, a marketing communication trainee at the agency, looked after the pupils and explained how Ücker und Partner Markenkommunikation goes about creating a logo. Creative director Florian Tessmar and copywriter Christiane Henrich helped design it and develop a slogan. In four hours, the 22 students came up with a large number of good ideas. In the end, they all agreed on the slogan “Around the World in 80 Bites” and three logo versions that graphic designer Sebastian Placzek implemented. The logo that the students select will appear on their T-shirts at the sports festival.
TRIAX A/S – Pool party at the workplace
Hornsyld, May 2011
A party with a digital pool, deckchairs and cocktails – and the experts in the field of headends. Ücker und Partner Markenkommunikation developed this welcoming concept for the trade fair appearance of the Danish company Triax A/S at the ANGA Cable 2011. The interest of prospective candidates will be raised by using the pool motif and the headline “Welcome to your new workplace!” via ads and postcards. At the stand the revolutionary pool technology will be celebrated by a prize draw of iPads®, free cocktails, and much more. This way, Triax A/S will make the work the with new TDX headend – literally – appetizing to the installers. And how do you spend your working time?
Hirschmann Automation and Control GmbH – Identity as the route to success
Ettlingen, Mai 2011
Being a member of an international group of companies makes it all the more important to know, live and show one’s own identity in a focused manner. In a brand workshop with Ücker und Partner Markenkommunikation Hirschmann Mobile Machine Control Solutions executives elaborated the building blocks for their own brand. Building upon them, actions were defined to conceive a successful tactic. The essential modules of the communication strategy for the years 2011 through 2013 are workshops where the staff will learn how to deal with identity features in their daily work; the guided, continuous improvement of the recognized deficiencies and the creation of an authentic, uniform presence with a new logo, new imagery and language. Read more about the modules of the new communication strategy shortly right here!
VOLKSWOHNUNG GmbH – Find a New Home Online
Karlsruhe, April 2011
More informative and even more inspiring than ever is the relaunched website of the new Kirchfeld-Nord housing development in the Neureut borough of Karlsruhe, Germany. VOLKSWOHNUNG contracted Ücker und Partner Markenkommunikation to create it. Its straightforward, intuitive navigation, large, attractive pictures, and clear structure are now whetting visitors’ appetite to move to Kirchfeld-Nord, fully in keeping with VOLKSWOHNUNG’s slogan: “Look for a house. Find a home.”
DCT Delta Electronics GmbH – a Concept for Creators, Doers, and Pros
Bodman, April 2011
Reduced, communicative, and inviting: that sums up the booth concept that Ücker und Partner Markenkommunikation designed for DCT Delta Electronics to use at the Sonepar-Süd in-house show and the Eltefa Expo (Electronic Design & Components). With direct, impactful communication (“Creator? Doer? Pro?”, “I do it with Delta!”), a gigantic key visual, and accompanying flyer campaigns, DCT Delta Electronic GmbH is underscoring its commitment to being the partner of choice to wholesalers, specialized traders, and retailers.
Ücker und Partner and the internationally active DCT Delta Electronics GmbH look back on a long business relationship. A medium-sized company based at Lake Constance, DCT Delta Electronics GmbH develops and sells components for broadband transmission in cable TV networks, in addition to offering a full range of products for satellite reception.
emtrion GmbH – The Company that’s in Your Machine, too
Karlsruhe, March 2011
Since 2011, the team headed by the CEO of emtrion GmbH, Ramona Maurer, has once again been relying on Ücker und Partner Markenkommunikation. One consequence is that the company is now presenting itself at the “embedded world” exhibition and conference in Nuremberg, Germany with the motto “Put us in your machine, too”. The accompanying visuals signal to show visitors that emotrion offers solutions for a wide range of applications. Or would you have guessed that emtrion might be living inside one of your household appliances? emtrion GmbH has specialized in developing and producing “embedded systems”. The Karlsruhe, Germany-based company also writes application software based on embedded operating systems such as Linux, QNX, and Windows CE.
Mercedes-Benz Accessories GmbH – Pure Adrenaline for wheel fans
Stuttgart, March 2011
For this spring – when car owners everywhere put the summer tires back on – Ücker und Partner Markenkommunikation has come up with a very special campaign. In it, we use impressive images to let the tires and complete wheels of Mercedes-Benz Accessories GmbH speak for themselves: “pure adrenaline.” Ücker und Partner Markenkommunikation shows these original accessories in best form – and also that the time is ripe for hot days.
miCos GmbH – ÜP Markenkommunikation positions precision specialists
Eschbach, February 2011
miCos GmbH develops, produces and sells innovative systems and components in micro-and nano-positioning, photonics and laser-technology. But the company, which is active worldwide, has no intention of resting on its laurels. It wants to get even further ahead – and so has tasked Ücker und Partner Markenkommunikation with its brand management. At an initial workshop with all of the company's management, the miCos brand was positioned and made concrete. Building on this, a sales workshop was held to acquire the markets and to open them up in a medium-term focus. That was the first step: getting the strategy up and running. Ücker und Partner Markenkommunikation is now working on developing the communication tools. More information to come shortly!
ÜP internal I – Shining with new brilliance
Karlsruhe, January 2011
New Year, new home is the watchword for Ücker und Partner Markenkommunikation in 2011. Between the change of years, we packed our bags and as of Monday 3 January 2011, we are there for you at Steinhäuserstraße 9, 76135 Karlsruhe. If you would like to see our new home for yourself, you are most welcome to visit us at any time.
Congree Language Technologies GmbH – The new dimension in authoring assistance
Karlsbad, January 2011
Congree Language Technologies GmbH was founded as a joint venture, bringing together the skills in the field of authoring assistance of its associates, Across Systems GmbH and the Society for the Promotion of Applied Information Sciences at the University of Saarland. Ücker und Partner Markenkommunikation was behind the name and logo of the new firm and designed its stationery. The agency was also responsible for the exciting company launch, with advertisements, roll-ups, flyers and a trade fair stand in both German and English, very much reflecting the motto “Welcome to the new dimension”.
TRIAX – TDX. Technology to turn everything on its head
Pliezhausen, December 2010
Special technology calls for extra-special campaigns. For the Danish company Triax Ücker und Partner Markenkommunikation recently created a Europe-wide multimedia product launch campaign for the state-of-the-art TDX headend. The results “are turning everything on its head": advertisements, flyers, pool party, roll-ups, give-aways, an animated movie and much more. Find out more at triax-tdx.de.
SÜBA – Making tomorrow a better place to live
Karlsruhe, December 2010
Having taken new customer SÜBA Bauen und Wohnen Karlsruhe und Stuttgart GmbH onto its books, Ücker und Partner Markenkommunikation is once again showing off its skills at property marketing. SÜBA asked for recreation of the design concept and Internet presence. Ücker und Partner Markenkommunikation created a simple but effective design, reflecting the skills of the company and the quality of its products. Its business equipment, ads, "For sale" signs and Exposés have all been given a new look.
BioChem – Labor für biologische und chemische Analytik GmbH
Karlsruhe, November 2010
BioChem Karlsruhe is one of the leading contract laboratories for analytics in the field of pharmaceuticals and chemicals, with increasing demand for its work in the areas of medical products, cosmetics and foods. For more than 25 years, the laboratory has been offering a wide range of research methods and is constantly developing new ones. Ücker und Partner Markenkommunikation was asked to catalogue this ever-growing range of services, in both a German and English language version. The mission was clear: the catalogue had to be user-friendly, attractive and persuasive. The result is a catalogue with a colour register and striking layout, which gives a quick and clear overview of the laboratory's expertise.
Innogration GmbH – Integrating by innovating
Bernkastel-Kues, November 2010
A new company with a product for the future: that’s Innogration GmbH. The company’s ceiling system makes it possible to create ceiling spans of up to 30 meters, with build in air-conditioning, acoustics and building technology without supports. Ücker und Partner Markenkommunikation didn't just design the logo, the business equipment, brochure and Internet presence for the newly- established company. The agency also created a winning mailing campaign and supported the sales department with telephone advertising. Just after the Innogration claim "Integrating by innovating".
smart cars – Little things for big moments in time
Stuttgart, October 2010
When you've got a smart car, great things happen – mainly because its extensive range of accessories make it a genuine all-rounder. With the help of Ücker und Partner Markenkommunikation, the little brother of the Mercedes-Benz family will be putting all of its attributes together in one brochure. With a concept, that purposely takes a look behind the scenes, the smart and its strengths take centre stage – that at no less side than the greatest cities in Europe.
ÜP internal II – the fastest agency in Karlsruhe
Karlsruhe, September 2010
Not quite as quick as Speedy Gonzalez, the fastest mouse in all of Mexico, but a business relay team made up of Marcus Ruckober, Martina Kintz und Christina Wiese crossed the finish line at this year's Baden Marathon in 4 hours, 5 min and 44 seconds. This achievement secured them – and us – the unofficial title of the fastest agency in Karlsruhe. We are extremely proud of our runners – well done!
ÜP internal I – New and improved management team
Karlsruhe, September 2010
On 1 August 2010, Marcus Ruckober became Managing Director of Ücker und Partner Markenkommunikation, meaning that the agency, which was founded in 1991, now has a management team of three. Marcus Ruckober will be directly responsible for internal organisation and customer relations. We are looking forward to many exciting new ventures and projects!
VOLKSWOHNUNG GmbH – Extensive document
Karlsruhe, August 2010
In the middle of this year, VOLKSWOHNUNG GmbH published its 2009 annual report. Ücker und Partner Markenkommunikation was responsible for the graphic and textual implementation of the 68-page document in the client CI. The end result was a consistent and sophisticated annual report for our client, VOLKSWOHNUNG GmbH.
ELEMENT ONE Multimedia GmbH – Innovative elegance
Karlsruhe, July 2010
ELEMENT ONE develops and produces flexible, integrated monitor systems and digital information boards. Ücker und Partner Markenkommunikation has designed a four-phase mailing campaign for them, aiming to get new customers on board and keep the old ones coming back. Using case studies, the opportunities and innovations of ELEMENT ONE were highlighted in the first three mail-outs which, despite their simple and elegant layout, ask the reader a very direct question: “Want to know more?” The fourth and final mail-out satisfies that curiosity with the solution – the new monitor handbook is available, showing more case studies and highlighting ELEMENT ONE’s corporate philosophy.
Adolf Schnorr GmbH – Relaunch of a pioneer
Karlsruhe, June 2010
The company Schnorr is a world-leading solutions provider in the field of disk springs and screw-locking devices. For more than 100 years, it has been a highly-skilled and innovative company – which needs to be reflected in its homepage. With this in mind, Ücker und Partner Markenkommunikation took on the relaunch of the website, including complete restructuring and moving to a CMS. And so that its customers the world over can get wind of what’s happening, the website will soon be available no longer in just English and German, but also in French, Italian and Spanish. Bravo e Olé!
Büchele – Small measures, big impact
Karlsruhe, May 2010
The company Büchele Lackieranlagen und Anwendungstechnik GmbH designs, produces and updates paint shop systems. It is also the only sales and after-sales service point for the entire German-speaking area for Reglo’s WALL-MAN and LIFTMAN working platform solutions. In addition to corporate design development, our brief was to create a new brochure and put together the company’s stand for the PaintExpo trade fair, the leading international trade fair for industrial paint technology, which took place in Karlsruhe in April. The coherent, tailored concept of the new CD, giving Büchele a highly professional corporate image, didn’t just reach the customers: the company got 60% more visitors to its stand than the previous year.
MOBA AG – Success at the bauma in Munich
Karlsruhe, April 2010
Between 19 and 25 April, the bauma – the world’s leading trade fair for construction machines, building material machines, construction vehicles and other construction equipment – was held in Munich. Ücker und Partner Markenkommunikation designed and implemented MOBA AG’s trade fair invitations and its trade fair appearance. Indoors, visitors to the trade fair were able to use touchscreens to find out more about products from the MOBA range, whilst outdoors, there was an eye-catching array of diggers and graders.
Riederhof – New logo for man and horse
Karlsruhe, March 2010
The special relationship between horses and people is central to the philosophy of Rastatt’s Riederhof riding therapy centre. As the only centre in the region to be accredited by the German Professional Association for Riding Therapy, the Burkhard family’s aim is to help people with physical and mental disorders, illnesses and disability. The Riederhof centre also offers physiotherapy and osteopathy. Ücker und Partner Markenkommunikation has designed a new logo which reflects the connection between man and horse whilst incorporating the areas of physiotherapy and osteopathy. A horse’s head and a hand complete the logo – showing the importance of both riding and manual therapy in healing.
Mercedes Benz Accessories – Reaching for the stars
Karlsruhe, February 2010
Mercedes-Benz Accessories GmbH helps its customers stay up to date. MBA provides car-owners with regular card updates for their sat-nav systems on CD or DVD, to make sure that they never take a wrong turn. Ücker und Partner Markenkommunikation has developed a retail marketing promotion for the current sat-nav update: self-mailers, flyers, advertisements, cover letters, quotations and product feature sheets ensure that customers and the Mercedes-Benz sales partners always get to where they want to go.
weisenburger bau GmbH gets a new look
Karlsruhe, January 2010
weisenburger has been carrying out successful industrial, commercial and residential construction projects for over 50 years. In 2009/2010, Ücker und Partner Markenkommunikation implemented a major relaunch of the two companies of the weisenburger group: its new corporate design for flyers, brochures, prospectuses, advertisements and forthcoming Internet début together constitute a coherent, fresh, dynamic and accurate reflection of what weisenburger bau and weisenburger gewerbe + wohnbau stand for: we are building the future!
Ücker & Partner Werbeagentur GmbH
Ücker und Partner Markenkommunikation
Karlsruhe, December 2009
We have already been doing brand workshops for our customers for a while. In the autumn of 2009 it was our turn. Under guidance from a moderator, all our employees and managing directors worked out Ücker und Partner’s brand image. What are we best at? What is our unique selling point? How do we communicate, both internally and externally? Where do we stand today and where would we like to be? The result: we focussed ourselves, created a new look and refined our services.
Gutta Werke GmbH
Plantex ® from DuPont – Health for your garden
Offenburg, Novemeber 2009
Gutta sells materials and bitumen products for both home and garden. DIYers can relate to these through construction brands. With the introduction of a new kind of nonwoven landscaping mesh, Gutta sent a "Plantex® Pouch" in a First Aid Box to all buyers of home improvement stores and garden centers. The pouch is a practical and clear aid to product-introduction and selection. The phone follow-ups to appointments made with Gutta were announced right in the mailing. Many buyers had already made this call - a great success. That’s how direct mailings should work.
MOBA AG
3D Construction machines work for the market
Limburg, October 2009
As an innovative company in the world of mobile automation for construction machinery, MOBA AG is providing the industry leaders with sensors, control units and controllers. With their system solutions, such things as pavers, graders, drilling machines and aerial work platforms will be fully automised. In 3-D animations the operating principles, constituent parts and positioning of the MOBA products are "made visible".